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Trademark Risk Assessment

Trademark Risk Assessment

If you own or run a business, you understand clearly that consumers expect fast delivery. Customers can order food online and have it delivered to their door within an hour or less. A package from Amazon can arrive the same day as the order is placed. Click online and...

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Merchandising Your Trademark

Merchandising Your Trademark

One of my favorite comedies from the last century is Spaceballs, the Mel Brooks spoof on Star Wars. As the lead characters, Lone Starr and Barf, rescue heroine and damsel-in-distress Princess Vespa, they come across the stock sage character, Yogurt (played by Brooks),...

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Understanding Use As A Trademark

Understanding Use As A Trademark

If you’re trying to understand trademark use, start by picking up a piece of fine pottery, china or glassware. Chances are, you’ll find the trademark imprinted on the bottom - such as Belleek®, Wedgewood® or Waterford®. The mark may not be emblazoned on the front of...

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