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3 Reasons to Register Your Trademarks

3 Reasons to Register Your Trademarks

Your brand is an important part of your business...whether you call it your brand, your name, trademark or logo, it identifies your company, separating you from your competition. Purchasing decisions are made based on brand names and its reputation. From your local...

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Lessons From A Shark

Lessons From A Shark

From Wicked Good Cupcakes® to Squatty Potty®, the tv series Shark Tank® has taken some of the most innovative ideas from entrepreneurs and turned them into sensational hits in the market. Each of the “sharks” who presents an offer to the inventor is a successful...

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What to do about a Cease and Desist Letter

What to do about a Cease and Desist Letter

It arrives in an unassuming envelope, usually with the return address of an unknown attorney’s office. It may come by certified mail, look like junk mail, or come across as something you barely notice at all. Opening this letter and reading the contents may send your...

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Can I file my own Trademark Application?

Can I file my own Trademark Application?

Since the practice of modern trademark law began in the U.S. in the early 19th century, the industry has seen a variety of changes and evolutionary advancements. Most significant of these in the last 15 years has been the proliferation of the Internet and its...

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