Hiring a Trademark  Attorney…Next Steps

Hiring a Trademark Attorney…Next Steps

Most business owners understand that their brand is critical to their reputation and generating goodwill among their existing and potential customers. They may even have a vague sense that there are some actions they can take to protect that brand, such as applying to...
Trademark Law Is Not A DIY Affair, And That’s OK

Trademark Law Is Not A DIY Affair, And That’s OK

When a new client calls about a project or question regarding their mark, they are often apologetic. “Sorry, I don’t know much about trademarks and the registration process,” they will tell me. While I appreciate their willingness to learn and provide me with relevant...
The Value Of Enforcing Trademarks

The Value Of Enforcing Trademarks

Early in my career, I worked with large companies, including a Hollywood studio and major automotive brand who spent millions of dollars annually to enforce their trademark rights. Since I began practicing law, that budget has only increased. As trademark owners with...